"The fundamentals looked good, the chart looked good."
Let us start with fundamentals....exactly what looked good about the fundamentals??? I will give you that the company makes money and on a quarterly basis it has been increasing slightly each time...but it has a huge debt of over $1.5 Billion long term and almost $0.3 Billion short term with net income of about $150 million each quarter
http://tmx.quotemedia.com/financials.php?qm_page=802&qm_symbol=UPL:US
Also from a fundamental point of view...what is its main product??? Not oil though it has some....it is natural gas!!! So of course when the price of natural gas falls...this will affect the stock price as revenues fall because of this
so I think you did not look at fundamentals too closely
as far as charting goes...here is the chart for Natural Gas
http://stockcharts.com/h-sc/ui?s=$NATGAS&p=D&yr=0&mn=6&dy=0&id=p58049590545
here is the chart for UPL
http://stockcharts.com/h-sc/ui?s=UPL&p=D&yr=0&mn=6&dy=0&id=p51518516304
Not a perfect match but basically they track each other...so when Natural Gas prices do good the share price of UPL will generally follow
well, my friend...you also need to learn something about charting...the UPL chart is NOT good as you say...it is Neutral at best and even that is an overstatement.
This stock has recovered from a severe drop (as has Natural Gas) .... see how it tracked the lower bollinger band (BBS) now that drop is over...when that happens the share price is in what is called a "consolidation phase" where the price will drift back to the center of the BBs (the dotted green line which is the 20dayMA)...and that is just what it is doing right now...not unlike what happened before on Oct 1)
Here the price will wander around that 20dayMA until the BBs become tight again (look at Oct 24) if conditions are right this is where a major jump (or fall for that matter) will occur...you want the share price to be above the the green dotted line......this won't happen for 1-2 weeks currently
The Slow Sto and MACD are bearish now
http://stockcharts.com/h-sc/ui?s=UPL&p=D&yr=0&mn=6&dy=0&id=p41097873173
this chart show a bearishly neutral RSI, CCI and ADX at present but not overtly so.
To say the chart looks good says to me you thought a couple of upticks meant the stock was going to do well....that is not how charts are properly read
From the sounds of it...you bought this stock at about $25.60
let us look at the P&F chart
http://stockcharts.com/def/servlet/SC.pnf?chart=UPL,PWUADANCBO[PA][D][F1!3!.2!!2!20]&pref=G
The resistance point of this chart is currently $25.80 and yesterday your stock rose to that point and today it could not handle the resistance and fell back. You purchased the stock $0.20 shy of the resistance.
This is NOT a good BUY-in point!!! Never buy just before a resistance as it can fall back on you...as you have seen happen. As a stock rises to a resistance this is a good SELLING point...not buying.
You should Buy when a stock RISES from a SUPPORT....not approaches a resistance.
SO....you have a lot to learn about charting...it takes more than a few upticks in price to decide a good buy or not.
ARE YOU SUPPOSED TO BE ON TOP OF EVERYTHING?? I suppose so it is your money.
Good fundamentals....not absolutely terrible (considering it is a natural gas play) but not that great either
Good Chart....very dicey play and stock purchased at the wrong point
How are you supposed to win at this game....takes a lot of practice and learning...years of it to get it right IMHO....it ain't easy money