Say you invest $500 of your margin account money and borrow $500 from your broker to buy 100 $10 shares for $1000. The shares go up to $15 so you sell them and have $1500. You pay back your broker the $500 and, subtracting your original $500 investment of your own money, you have $500 left for yourself. If you invest $1000 of your own money in the same stock and sell it for the same price again and $1500 back, you subtract your original investment ($1000), and you still have $500 in profit left. What is the advantage of buying on margin?