if you're long the option, the expiration doesn't help. however, if you're short the option, it saves your butt by limiting risk.
the benefit of being long options is implied leverage. let's say XYZ is trading at $37.50. you have a price target of $45, and expect XYZ to reach that target by Jan. 2009. You can buy a Jan 09 $40 call for $1.25.
If you want to maximize your returns, why shell out $37.50 for the stock when you could buy 30x as many shares for the same amount of capital?
If you bought 100 shares of XYZ at $37.50, it would cost you $3,750. If your prediction was right, you would have a gain of $7.50/share, or $750. If you used that same $3,750 of capital to buy the calls, you could control 3,000 shares. If your prediction was right, then you would have a profit of (45-40=5 -> 5-1.25=3.75) $3.75/share, for 3,000 shares! here, you would profit $11,250.
So the implied leverage of the option would take your profit from $750 to $11,250. that's a marginal gain of $10,500. the return on investment would go from (750/3750) 20% to 3,000%.
options are high risk/high reward instruments. this is attractive to investors with limited access to capital, or margin.